ICON Saigon Cruise x HMK Eyewear: A Luxury Voyage Marking a Global Milestone

A unique fusion of fashion, innovation, and artistic inspiration was fully brought to life within the prestigious event space of our luxury cruise ship. Here, ICON Saigon Cruise proudly bore witness to a historic collaboration between HMK Eyewear and the global giant Disney, introducing the officially licensed Mickey Motion Collection. This product launch represents a monumental leap forward, marking the very first time a Vietnamese eyewear brand has officially collaborated with Disney.

ICON Saigon Cruise: The Landmark Venue of HMK Eyewear's Evolution

Privileged to accompany HMK Eyewear on this journey, we transformed our cruise space into a high-fashion runway in the heart of the city. To perfectly convey the grandeur and prestige of the event, ICON Saigon curated an experiential space that reflected the core spirit of the collection. Embellished with a refined white color scheme, each zone was thoughtfully designed to guide guests through a multi-dimensional exploration of modern eyewear design.

• The Expansive Skydeck: Boasting an impressive capacity of up to 300 guests alongside panoramic views of the city's iconic landmarks, the ICON Skydeck offered an open-air sanctuary. Here, guests could admire the glittering Saigon skyline while fully immersing themselves in the event's most defining moments.

The highlights of the evening lay in the seamless integration of a world-class stage and highly creative display areas. Styled in harmony with the collection’s palette, the entire VIP zone was meticulously crafted, offering a sophisticated backdrop for guests to check in and discover the inspiring brand stories.

• The Luxurious Dining Hall: While the open-air ICON Skydeck exuded dynamic energy, the lower-level ICON Dining hall unfolded into a sophisticated, intimate setting. The space immediately captivates with its modern architecture, where expansive glass windows and a luxurious mirror ceiling dissolve all spatial boundaries, bringing the breathtaking city lights directly into view.

Following this visual feast, ICON Dining transitioned guests into a captivating culinary journey. Enveloped in soothing, melodic tunes, the perfect harmony of a bespoke Set Menu and premium wines served as the ultimate catalyst - awakening every sense and effortlessly guiding guests into the brand's narrative.

A Trendsetting Collaboration on a World-Class Vessel

The partnership between HMK Eyewear and Disney is a pioneering move designed to celebrate the unique individuality of each consumer, especially Gen Z. To match the prestige of this international event, ICON Saigon Cruise is proud to have partnered with HMK Eyewear, providing the ultimate venue for this historic milestone. From the cozy Dining hall to the breezy Skydeck stage, every space was optimized to bring the collection's creative concepts to life, delivering a one-of-a-kind experience while faithfully conveying the brand's core message.

Our commitment to professionalism and perfection was reflected in every detail. From meticulous preparation to selecting the finest, freshest ingredients crafted by world-class chefs, every culinary masterpiece served by ICON Saigon was designed to offer an exquisite feast for both the eyes and the palate of our esteemed guests.

We would like to express our heartfelt gratitude to HMK Eyewear for trusting and choosing ICON Saigon Cruise as their partner for this milestone event. In return for this trust, ICON Saigon always strives to deliver perfection in every detail to elevate the value of the occasion. From the breezy ICON Skydeck to the opulent ICON Dining, we met the highest standards to welcome a stellar lineup of celebrities and renowned artists, turning this product launch into an unforgettable voyage along the poetic Saigon River.